We work with artists to create one-of-a-kind wearables.
The art speaks for itself. The bag speaks for you.
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Unique Art
We collaborate directly with artists to create unique artwork for each bag we make.
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Captivating Stories
Big questions built-in, nudging you to put yourself inside each journey you choose to accept.
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Compelling Themes
Each bag explores a theme, because big questions matter. Intention. The theme ties it all together.
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Global Following
Join a budding community connected by beautiful bags.
Put Yourself Inside
Amaryllis
We partnered with the Milspo Project and artist Bergen DeLeeuw to create a bag that pays tribute to the voices of U.S. military spouses at every station, in every season. Spouses who carry themselves with determination, grit, poise and caution.
Look East
At EAST 2017 we launched 6 new bags, 6 new themes, featuring artwork by Patrick Moran, Clint Watson, Ann Alva Wieding, Matt Hill, and Eli Halpin.
Self Reflection
Animals covered in oil, painted in oils. Self Reflection features paintings from the "Oil Spill" collection by Eli Halpin. What's inside matters, and each Self Reflection bag features something bright and beautiful on the interior.
Sincerity Inside
The original Badass Backpack, Sincerity Inside was the perfect place for us to start. The First 100 bags we made feature artwork by Cheryl Hicks. These bags are limited edition, hand-signed, and a beautiful companion on any journey where you need to be reminded to face the front, and to put yourself inside.